YAHOO SEARCH: FROM TO-DO TO DONE
Believe it or not, once upon a time Yahoo and Google were neck-and-neck in the battle to be King of the Internet. And Yahoo was rolling out new and exciting ways to search it. To supplement the usual text-based way of explaining them all, we created video tutorials based on real-life things users might search for — and what they’d find only with Yahoo. My work included: Copywriting - Content strategy - Video - Editorial content - UX copy - Online banners - Social media - Email - Microsite.