BOSE: WE DO IT FOR YOU
Following the DREAM + REACH project, this time we decided to point the camera not at Bose itself, but at the people who love Bose. We invited top customers to the Bose campus to sit for interviews about their experiences with the products, and also to meet the people that made them.
The campaign consisted of a microsite with a cornucopia of ways to experience Bose customer stories, from a longform video to individual cutdowns, to photo galleries and product demos and more.
My contributions included content strategy, creative direction, and video production.